This post is the second in a series I am writing on how to leverage social media in your website. To learn about what is what for Facebook, check out my post called Leveraging Drupal in Facebook. As my business has focused on Drupal, some of this information is specific to Drupal, but much of it can be applied to any web application.
Last spring at their f8 conference, Facebook announced a major revamp of the Facebook Platform for interfacing with the outside world. These new and updated tools address what Facebook calls the "Social Graph" by providing ways to both push your structured data into Facebook and pull Facebook data out of it. If leveraging Facebook's users fits with your marketing strategy, then this development may be something to examine closely.
