social media

Have you been told that you should to write a blog—that it will help you improve you search ranking by connecting your site to the industry you serve.  On top of that, you know your space and keep yourself up to date on the latest thinking.  You know of plenty of 3rd party content that you could leverage in your blog...

...but, how can you leverage this content without running the risk of someone accusing you of stealing their intellectual property?  After all, you have a reputation to protect—not to mention protecting your business's interests.

Last spring at their f8 conference, Facebook announced a major revamp of the Facebook Platform for interfacing with the outside world.  These new and updated tools address what Facebook calls the "Social Graph" by providing ways to both push your structured data into Facebook and pull Facebook data out of it.  If leveraging Facebook's users fits with your marketing strategy, then this development may be something to examine closely.